Cool Lunar Challenge

X Prize Foundation and Google are sponsoring a private race to the Moon. According to their website:

"The Google Lunar X PRIZE seeks to create a global private race to the Moon that excites and involves people around the world and, accelerates space exploration for the benefit of all humanity. The use of space has dramatically enhanced the quality of life and may ultimately lead to solutions to some of the most pressing environmental problems that we face on earth – energy independence and climate change."

This is a quite interesting challenge. NASA, ESA and all the others space agencies prepare yourselves for private competitors!